Viewback Terms and Conditions

This document includes Terms and Conditions of Membership and Terms and Conditions of Website Use

Terms and Conditions of Membership

1. Introduction

1.1 The Viewback panel (  is managed by Tribes Research Limited on behalf of ITV. Tribes Research Limited is  a company registered in England and Wales with company no: 8385662. Our business address is The Surrey Technology Centre, Surrey Research Park, Guildford, Surrey, GU2 7YG.

1.2 Tribes Research may amend these terms and conditions at any time by posting changes online. As a member it is your responsibility to review these terms and conditions regularly to ensure you are aware of any changes made. Your continued membership of the Viewback Panel after changes are posted means you agree to be legally bound by these terms as updated and/or amended.

1.3 This website uses cookies. By using the website and agreeing to these terms of use, you consent to our use of cookies in accordance with the terms of our privacy and cookies policy.

1.4 By being a member of, you agree to these terms of use in full. If you disagree with these terms of use or any part of these terms of use, you must not use the website.

2. Membership of  Viewback

2.1 Membership of the panel is only open to residents of the UK who are 16 years of age or over.

2.2 Membership of the panel is free.

2.3 Membership is personal to you and is not transferable.

2.4 You may only join the panel once

2.5 Membership of the panel entitles you to various incentives, including but not restricted to prize draws. Please refer to Prize Draw Rules for the terms and conditions applying to the incentives on offer.

2.6 Tribes Research reserve the right to refuse any membership applications.

2.7 Tribes Research shall not be liable for any losses, costs or expenses, howsoever caused, arising out of your membership of the panel (including indirect, consequential or incidental losses or damages).

3. Termination

3.1 Tribes Research may terminate your membership of the Viewback panel:

  1. Immediately on written notice if you are in breach of this agreement;
  2. At any time by giving you 30 days notice by email; or
  3. If you fail to take part in surveys in any 6 month period.

3.2 You can terminate this agreement by unsubscribing from the Viewback panel by email to or by going to the unsubscribe section of the website

Terms and Conditions of Website Use

4. Licence to use website

4.1 Unless otherwise stated, Tribes Research or our licensors own the intellectual property rights in the website and material on the website. Subject to the licence below, all these intellectual property rights are reserved.

4.2 The website may be accessed anonymously as a visitor. To access certain services and content, such as feedback information, you are required to register as a member of the panel.

4.2 You may view, download for caching purposes only, and print pages from the website for your own personal use, subject to the restrictions set out below and elsewhere in these terms of use. You must not:

  1. republish material from this website (including republication on another website);
  2. sell, rent or sub-license material from the website;
  3. show any material from the website in public;
  4. reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;
  5. edit or otherwise modify any material on the website; or
  6. redistribute material from this website except for content specifically and expressly made available for redistribution.

5. Acceptable use

5.1 You must not use this website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.

5.2 You must not use this website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.

5.3 You must not conduct any systematic or automated data collection activities (including, without limitation, scraping, data mining, data extraction and data harvesting) on or in relation to this website without the express written consent of Tribes Research.

5.4 You must not use this website to transmit or send unsolicited commercial communications.

5.5 You must not use this website for any purposes related to marketing without the express written consent of Tribes Research.

6. Limited warranties

6.1 We do not warrant the completeness or accuracy of the information published on this website; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.

6.2 To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to this website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill).

7. Limitations and exclusions of liability

7.1 Nothing in these terms of use will: (a) limit or exclude our or your liability for death or personal injury resulting from negligence; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; (c) limit any of our or your liabilities in any way that is not permitted under applicable law; or (d) exclude any of our or your liabilities that may not be excluded under applicable law.

7.2 The limitations and exclusions of liability set out in this Section and elsewhere in these terms of use: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under these terms of use or in relation to the subject matter of these terms of use, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

7.3 To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

7.4 We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control.

7.5 We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.

7.6 We will not be liable to you in respect of any loss or corruption of any data, database or software.

7.7 We will not be liable to you in respect of any special, indirect or consequential loss or damage.

8. Indemnity

8.1 You hereby indemnify us and undertake to keep us indemnified against any losses, damages, costs, liabilities and expenses (including, without limitation, legal expenses and any amounts paid by us to a third party in settlement of a claim or dispute on the advice of our legal advisers) incurred or suffered by us arising out of any breach by you of any provision of these terms of use, or arising out of any claim that you have breached any provision of these terms of use.

9. Breaches of these terms of use

9.1 Without prejudice to our other rights under these terms of use, if you breach these terms of use in any way, we may take such action as we deem appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you.

10.   Variation

10.1 We may revise these terms of use from time to time. Revised terms of use will apply to the use of our website from the date of publication of the revised terms of use on our website.

11. Assignment

11.1 We may transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms of use without notifying you or obtaining your consent.

11.2 You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms of use.

12. Severability

12.1 If a provision of these terms of use is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

13. Exclusion of third party rights

13.1 These terms of use are for the benefit of you and us, and are not intended to benefit any third party or be enforceable by any third party. The exercise of our and your rights in relation to these terms of use is not subject to the consent of any third party.

14. Entire agreement

14.1 These terms of use, together with our privacy and cookies policy, constitute the entire agreement between you and us in relation to your use of our website and supersede all previous agreements in respect of your use of our website.

15. Law and jurisdiction

15.1 These terms of use will be governed by and construed in accordance with English law, and any disputes relating to these terms of use will be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact details

16.1 You can contact us by email to